SENIOR SPECIALIST, DIGITAL MARKETING, GROUP MARKETING
Job Requirements
Requirements:
- At least 5 years of experience in digital marketing, with specific expertise in managing social media platforms and executing SEO/SEM strategies.
- Proven track record of creating and managing successful, cost-effective digital marketing and SEO campaigns.
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Experience with website analysis using various analytics tools including Google Analytics as well as internal reporting tools.
- Excellent skills in creating reports and presenting data effectively to communicate actionable insights.
- Strong problem-solving skills and the ability to adapt strategies based on analytics and feedback.
Only shortlisted candidates will be notified.
Job Descriptions
Responsibilities:
- Develop, implement, and manage marketing campaigns that promote SEGi’s educational offerings on various digital platforms including Meta platforms (Facebook, Instagram), TikTok, Xiao Hong Shu, Weibo, and WeChat.
- Execute strategic SEO and SEM campaigns to enhance online visibility, drive website traffic, and increase enrolment conversions.
- Monitor and analyse the effectiveness of social media campaigns and search engine strategies, making data-driven decisions to optimize performance.
- Collaborate with the content team and technical team to ensure that SEO best practices are integrated into content creation.
- Manage the budget for digital advertising, allocating resources efficiently across platforms to maximise ROI.
- Stay updated with the latest industry trends and adjustments in digital marketing tools, platforms, and best practices to keep SEGi ahead in a competitive landscape.